Season Launch Campaign February 2017 

 

To create a launch campaign utilising the contextually relevant environment to be more disruptive and access the target market.  

 

These included the Canary Wharf Station screens, D6 office buildings in Canary Wharf and the City, Liverpool St Station screens, and escalator screens in Bank and Liverpool St Station.

 

We created a fake news channel with headline depicting clues to events in the series in the lead up of the season launch.  On day of TX launch, we released Today’s Best Investment - that implied watching Billions would be the best part of the day and their best investment.

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The video below shows the process leading to the final design in situ.