FORTITUDE III
Final Season Key Art Campaign
Keeping the image true to the show we used the analogy of the storm as a metaphor to illustrate the good being pushed out of him. Dan thinks he is the hero, however his dark side is causing him to be unbalanced. The storm represents the good being crushed out for him and the jeopardy in the Fortitude town.
4 pieces of key art were created for the 4 final episodes with the encroaching storm representing the good being crushed out of Dan. The key art would change on the EPG episodically.
Ragnanok (The Reckoning)
Dan Anderson (Richard Dormer) is back. Is he a good sheriff or a bad sheriff?
Dan thinks he's a hero, hero to save Fortitude but will he destroy the town and himself?
Character On-air Teaser
Michael's (Dennis Quaid) story arc is the opposite of Dan. Michael is perceived as the drunken almost mad local in Fortitude, yet he proves to be a hero. He emerges defiant from the storm.
Character On-air Teaser
Creative Director
Creatives/Art Directors
Retoucher
Senior Motion Artists
Promo Creative
Photographer
Producer
Production Manager
Account Manager
Alex Haley
Mark Evans & Talia Slater
Simon Schmitt
Ben Young & Mike Willis
Dave Bodenham
Sam Barker
Jen Moorhead
Jane Grunberger
Sara Burton