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I HATE SUZIE

Campaign

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A fading star who's life is turned upside down when a hacking scandal bares all to see.  Each episode we see Suzie go on an emotional journey as she tries to hold onto her marriage and career.  We see Suzie's eight state of mind:

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Shock. Denial. Fear. Shame. Bargaining. Guilt. Anger. Acceptance.

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The success of the show meant the OOH campaign was driven by critical acclaim.

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Series Title Sequences

 

For the title sequences we created expressive and striking typeface animations that reflected and communicated each of the eight emotions for each episode.

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Creative

Photographer

Retoucher

Artworker

 Designer

Motion Design
Producer

Account Director

Team

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Talia Slater & Basile Cuvelier

Matt Hollyoak
Lee Binding

Robert Watts

Binod Tamang 

Multiply
Victoria Bramwell & Victoria Mortell

Natalie Lewy

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