NOW REWRITE THE RULES
Campaign
NOW Ireland wanted to reposition itself in the sport streaming market. We created a campaign that spoke to the fans focusing on Irish Sports fans recounting their favourite nail-biting moments from sport and how NOW gives them the opportunity to see it their way.
In OOH, we captured Irish sports fans witnessing those mic drop moments.
On Social media, we created TikTok specific ads seemlessly transitioning from fan to fan with the NOW mic. Using TikTok fonts and emojis allowed it to feel fan made and not look like paid media advertising.
Creative Director
Senior Creatives
Director
Production
Photographer
Retoucher
Designer
Senior Producer
Producer
Account Director
Team
Lee Healey
Talia Slater & Pat Cannon
Hadi
Butter
Justin Downing
James Paddison
Bob Hanson
Ella Littlewood
Pat Greene
Susan O'Hanlan