Brand & Campaign

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Working over in Milan for Sky Italia for two weeks, I pitched for their October Best Sports Campaign celebrating three big weeks full of the ultimate sports!  

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Sporting fans are full of excitement for these weekends just as much as a music fans are excited by music festival.  The festival concept influenced the campaign and that the fans are just as important than the Sportsmen themselves.

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The designs and concepts in built into print sales and marketing, Sky Sports News 24, Football show Sky Calcio.  Motion graphics were used in promos, bumpers, web banners and TV bugs.